WWDDD?

(What Would Don Draper Do?)

This new Mini-Wheats ad is pretty creepy. Maybe you've seen it? Not only does it promote using hot milk on your Mini-Wheats cereal, it also introduces the "brown sugar" and "blueberry muffin" (as opposed to just "blueberry") characters, and reveals a potential romance between the female "strawberry" flavoured cereal unit and the main character - a piece of cereal with no obvious flavour identity and a voice that falls somewhere between the Pillsbury Dough Boy and one of the Muppet Babies. The entire cast of flirting and scantily-clad cartoon characters are placed in a hot-tub-esque bowl of milk, in a typical apres-ski winter setting...

Why is it creepy? I dunno about you, but the thought of my breakfast fornicating amongst itself in a steamy bowl of milk is kind of like, totally grody. Plus, the ad has this weird juxtaposition of a wholesome, dancing, healthy breakfast-loving family against the aforementioned animated soft-core scene... all leering eyes and winking and groping and skimpy, ruffled, shifting towels revealing glimpses of a fibrous, asexual groin area. Ick.

And then, at the end, they crib a Zoolander quote. Clunk.